Tracking Snapchat

COPY THIS UTM PARAMETERS STRING

?utm_source=snapchat&utm_medium=paid&utm_campaign={{campaign.name}}&utm_term={{adSet.name}}&utm_content={{campaign.id}}_{{adSet.id}}_{{ad.id}}

In your Snap Ads Manager account, go to:

1. Click on the tab Ads

2. Select ad you want to track

3. In the URL section past your complete website url + UTM parameters string

If your website URL has a "?" sign, your UTM parameters should start with a "&" sign instead.

Instead of ?utm_source=snapchat , you would use &utm_source=snapchat

Example:

https://yourwebsiteurl.com?utm_source=snapchat&utm_medium=paid&utm_campaign={{campaign.name}}{{adSet.name}}{{creative.name}}{{ad.id}}&utm_content={{campaign.id}}{{adSet.id}}_{{ad.id}}