> For the complete documentation index, see [llms.txt](https://docs.moleculedata.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.moleculedata.com/tracking-ad-channels/tracking-snapchat.md).

# Tracking Snapchat

Add the Molecule Data UTM parameters to your Snapchat ads.

**COPY THIS UTM PARAMETERS STRING**

```
?utm_source=snapchat&utm_medium=paid&utm_campaign={{campaign.name}}&utm_term={{adSet.name}}&utm_content={{campaign.id}}_{{adSet.id}}_{{ad.id}}
```

**In your Snap Ads Manager account:**

1. Click on the **Ads** tab.
2. Select the **ad you want to track**.
3. In the **URL** section, paste your complete website URL followed by the UTM parameters string.

<figure><img src="https://1364162697-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FUc1DhBGYxkrTzRj7xZKQ%2Fuploads%2FvI5QjQP62ycd7x6XKnTH%2FScreenshot%202023-08-30%20at%2019.47.49.png?alt=media&#x26;token=41cc9b23-36e3-4c31-a2ff-c85dbf06a919" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
If your website URL already contains a <mark style="color:red;">"?"</mark> sign, start the UTM parameters string with a "&" sign instead.

Instead of `?utm_source=snapchat`, use `&utm_source=snapchat`.
{% endhint %}

Example:

`https://yourwebsiteurl.com?utm_source=snapchat&utm_medium=paid&utm_campaign={{campaign.name}}&utm_term={{adSet.name}}&utm_content={{campaign.id}}_{{adSet.id}}_{{ad.id}}`