> For the complete documentation index, see [llms.txt](https://docs.moleculedata.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.moleculedata.com/tracking-ad-channels/tracking-snapchat.md).

# Tracking Snapchat

**COPY THIS UTM PARAMETERS STRING**

```
?utm_source=snapchat&utm_medium=paid&utm_campaign={{campaign.name}}&utm_term={{adSet.name}}&utm_content={{campaign.id}}_{{adSet.id}}_{{ad.id}}
```

**In your Snap Ads Manager account, go to:**

1. Click on the tab **Ads**
2. Select **ad you want to track**
3. **In the URL section past your complete website url + UTM parameters string**

<figure><img src="/files/IBmai22drMNO6rTANd9c" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
If your website URL has a <mark style="color:red;">"?"</mark> sign, your UTM parameters should start with a "&" sign instead.

Instead of `?utm_source=snapchat` , you would use `&utm_source=snapchat`
{% endhint %}

Example:

`https://yourwebsiteurl.com?utm_source=snapchat&utm_medium=paid&utm_campaign={{campaign.name}}{{adSet.name}}{{creative.name}}{{ad.id}}&utm_content={{campaign.id}}{{adSet.id}}_{{ad.id}}`