Tracking Snapchat

Add the Molecule Data UTM parameters to your Snapchat ads.

COPY THIS UTM PARAMETERS STRING

?utm_source=snapchat&utm_medium=paid&utm_campaign={{campaign.name}}&utm_term={{adSet.name}}&utm_content={{campaign.id}}_{{adSet.id}}_{{ad.id}}

In your Snap Ads Manager account:

1. Click on the Ads tab.

2. Select the ad you want to track.

3. In the URL section, paste your complete website URL followed by the UTM parameters string.

If your website URL already contains a "?" sign, start the UTM parameters string with a "&" sign instead.

Instead of ?utm_source=snapchat, use &utm_source=snapchat.

Example:

https://yourwebsiteurl.com?utm_source=snapchat&utm_medium=paid&utm_campaign={{campaign.name}}&utm_term={{adSet.name}}&utm_content={{campaign.id}}_{{adSet.id}}_{{ad.id}}