# Tracking Snapchat

**COPY THIS UTM PARAMETERS STRING**

```
?utm_source=snapchat&utm_medium=paid&utm_campaign={{campaign.name}}&utm_term={{adSet.name}}&utm_content={{campaign.id}}_{{adSet.id}}_{{ad.id}}
```

**In your Snap Ads Manager account, go to:**

1. Click on the tab **Ads**
2. Select **ad you want to track**
3. **In the URL section past your complete website url + UTM parameters string**

<figure><img src="/files/IBmai22drMNO6rTANd9c" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
If your website URL has a <mark style="color:red;">"?"</mark> sign, your UTM parameters should start with a "&" sign instead.

Instead of `?utm_source=snapchat` , you would use `&utm_source=snapchat`
{% endhint %}

Example:

`https://yourwebsiteurl.com?utm_source=snapchat&utm_medium=paid&utm_campaign={{campaign.name}}{{adSet.name}}{{creative.name}}{{ad.id}}&utm_content={{campaign.id}}{{adSet.id}}_{{ad.id}}`


---

# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://docs.moleculedata.com/tracking-ad-channels/tracking-snapchat.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.