Getting Started
The basics
There are many different ways you can implement changes. Every marketer usually has their beloved UTM parameters structure for their channels. You don’t need to worry about this part. During the tutorial, we will explain how to maintain most of your channel's current UTM structure so that other tools like Google Analytics reporting are not disturbed.
If you do not know what UTM parameters are, please read here or watch this video. Google has developed a nice handy page to generate yours without making mistakes. You can find this page here. This is just information that is handy to know. For Molecule Data to work properly, you must copy and paste the provided code in the necessary field. This information and how to implement it will follow in the next pages.
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