> For the complete documentation index, see [llms.txt](https://docs.moleculedata.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.moleculedata.com/tracking-ad-channels.md).

# UTM Tracking

- [UTM Tracking Basics](https://docs.moleculedata.com/tracking-ad-channels/utm-tracking-basics.md): Why UTM tracking matters and how Molecule Data uses it.
- [The UTM Tracking page](https://docs.moleculedata.com/tracking-ad-channels/utm-tracking-page.md): The in-app page that checks every ad for correct tracking and tells you exactly which ones to fix.
- [Tracking Meta (Facebook & Instagram) Ads](https://docs.moleculedata.com/tracking-ad-channels/tracking-facebook-ads.md): Add the Molecule Data UTM parameters to your Meta (Facebook & Instagram) ads.
- [Tracking Google Ads](https://docs.moleculedata.com/tracking-ad-channels/tracking-google-adwords.md): Add the Molecule Data tracking template to your Google Ads account.
- [Tracking TikTok](https://docs.moleculedata.com/tracking-ad-channels/tracking-tiktok.md): Add the Molecule Data UTM parameters to your TikTok ads.
- [Tracking Pinterest](https://docs.moleculedata.com/tracking-ad-channels/tracking-pinterest.md): Add the Molecule Data UTM parameters to your Pinterest ads.
- [Tracking Snapchat](https://docs.moleculedata.com/tracking-ad-channels/tracking-snapchat.md): Add the Molecule Data UTM parameters to your Snapchat ads.
- [Tracking Email (Klaviyo)](https://docs.moleculedata.com/tracking-ad-channels/tracking-email-klaviyo.md): To track your Klaviyo email campaigns in Molecule Data, you just need to follow a few steps.