Tracking TikTok

Add the Molecule Data UTM parameters to your TikTok ads.

COPY THIS UTM PARAMETERS STRING

?utm_source=tiktok&utm_medium=paid&utm_campaign=__CAMPAIGN_NAME__&utm_term=__AID_NAME__&utm_content=__CAMPAIGN_ID__|__AID__|__CID__

In your TikTok Ads Manager account:

1. Click on the Ads tab.

2. Select the ad you want to track.

3. In the URL section, paste your full website URL followed by the UTM parameters string.

Example:

https://yourwebsite.com?utm_source=tiktok&utm_medium=paid&utm_campaign=__CAMPAIGN_NAME__&utm_term=__AID_NAME__&utm_content=__CAMPAIGN_ID__|__AID__|__CID__

If your website URL already contains a "?" sign, start the UTM parameters string with a "&" sign instead.

Instead of ?utm_source=tiktok, use &utm_source=tiktok.