> For the complete documentation index, see [llms.txt](https://docs.moleculedata.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.moleculedata.com/welcome.md).

# Welcome to Molecule Data

What Molecule Data is and where to find everything in these docs.

Molecule Data is an analytics and ad-operations platform for Shopify brands. It connects your store and your ad channels, deduplicates and attributes your revenue, and gives you the tools to act on what you see — from real-time reporting to launching and building ads.

{% hint style="success" %}
**New to advertising?** Start with [Understanding Your Data](https://docs.moleculedata.com/understanding-your-data). It explains, in plain language, why Meta's numbers never match your store's, what attribution is, and the one number — your break-even Net ROAS — that tells you whether an ad is making money.
{% endhint %}

## What you can do

* **Attribution dashboard** — see Total Sales, Net Sales, Spend, ROAS, Net ROAS, CAC and more across all channels, with multiple attribution models, drill-downs by source, campaign, ad set, ad, and country — and manage ad status and budgets right from the table.
* **Live Today** — a real-time snapshot of today's performance with deep Meta and Google Ads drill-downs, including search keyword health.
* **Insights** — a daily summary and a feed of what changed across your ad accounts.
* **AI Agent** — ask questions about your own data in plain language and get answers, charts, and insights.
* **Cohorts & LTV** — cohort retention, lifetime value by acquisition channel, and CAC payback periods.
* **Launchpad** — bulk-launch Meta ads from your creative library in minutes.
* **BuilderPad** — make ad creatives from a banner you have, a competitor's idea or your own brand, in every size you need.
* **Competitors** — monitor the Meta ads your competitors are running, updated daily.

Together these cover the whole loop — create, launch, measure, decide, act. See [Running Your Ads](https://docs.moleculedata.com/running-your-ads).

## Jump right in

{% content-ref url="<https://docs.moleculedata.com/getting-started>" %}
<https://docs.moleculedata.com/getting-started>
{% endcontent-ref %}

{% content-ref url="<https://docs.moleculedata.com/understanding-your-data>" %}
<https://docs.moleculedata.com/understanding-your-data>
{% endcontent-ref %}

{% content-ref url="<https://docs.moleculedata.com/running-your-ads>" %}
<https://docs.moleculedata.com/running-your-ads>
{% endcontent-ref %}

{% content-ref url="<https://docs.moleculedata.com/integrations>" %}
<https://docs.moleculedata.com/integrations>
{% endcontent-ref %}

{% content-ref url="<https://docs.moleculedata.com/tracking-ad-channels/utm-tracking-basics>" %}
<https://docs.moleculedata.com/tracking-ad-channels/utm-tracking-basics>
{% endcontent-ref %}

{% content-ref url="<https://docs.moleculedata.com/dashboards>" %}
<https://docs.moleculedata.com/dashboards>
{% endcontent-ref %}

{% content-ref url="<https://docs.moleculedata.com/launchpad>" %}
<https://docs.moleculedata.com/launchpad>
{% endcontent-ref %}

{% content-ref url="<https://docs.moleculedata.com/builderpad>" %}
<https://docs.moleculedata.com/builderpad>
{% endcontent-ref %}