> For the complete documentation index, see [llms.txt](https://docs.moleculedata.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.moleculedata.com/welcome.md).

# Welcome to Molecule Data

What Molecule Data is, and where to find the setup guides and the full docs.

Molecule Data is an analytics and ad-operations platform for Shopify brands. It connects your store and your ad channels, shows which ads bring in your sales, and gives you the tools to act on what you see.

These pages are the setup guides: connecting your store and your ad channels, tracking each channel, and connecting your own AI app.

{% hint style="info" %}
**Already a customer?** The full Molecule docs are in the app, under **Docs**: [app.moleculedata.com/docs](https://app.moleculedata.com/docs). They cover your numbers, the dashboards, the AI Agent, Molecule MCP, Launchpad, BuilderPad and Competitors, and come with the paid plans.
{% endhint %}

## Jump right in

{% content-ref url="<https://docs.moleculedata.com/getting-started>" %}
<https://docs.moleculedata.com/getting-started>
{% endcontent-ref %}

{% content-ref url="<https://docs.moleculedata.com/integrations>" %}
<https://docs.moleculedata.com/integrations>
{% endcontent-ref %}

{% content-ref url="<https://docs.moleculedata.com/tracking-ad-channels/utm-tracking-basics>" %}
<https://docs.moleculedata.com/tracking-ad-channels/utm-tracking-basics>
{% endcontent-ref %}

{% content-ref url="<https://docs.moleculedata.com/mcp/connect-your-ai-app>" %}
<https://docs.moleculedata.com/mcp/connect-your-ai-app>
{% endcontent-ref %}