Welcome to Molecule Data

What Molecule Data is and where to find everything in these docs.

Molecule Data is an analytics and ad-operations platform for Shopify brands. It connects your store and your ad channels, deduplicates and attributes your revenue, and gives you the tools to act on what you see — from real-time reporting to launching and building ads.

What you can do

• Attribution dashboard — see Total Sales, Net Sales, Spend, ROAS, CAC and more across all channels, with multiple attribution models, drill-downs by source, campaign, ad set, ad, and country — and manage ad status and budgets right from the table.

• Live Today — a real-time snapshot of today's performance with deep Meta and Google Ads drill-downs, including search keyword health.

• AI Agent — ask questions about your own data in plain language and get answers, charts, and insights.

• Cohorts & LTV — cohort retention, lifetime value by acquisition channel, and CAC payback periods.

• Launchpad — bulk-launch Meta ads from your creative library in minutes.

• BuilderPad — generate and resize ad creatives from a product URL or a reference banner.

• Competitors — monitor the Meta ads your competitors are running, updated daily.

Jump right in

https://docs.moleculedata.com/getting-startedhttps://docs.moleculedata.com/integrationshttps://docs.moleculedata.com/tracking-ad-channels/utm-tracking-basicshttps://docs.moleculedata.com/dashboardshttps://docs.moleculedata.com/launchpadhttps://docs.moleculedata.com/builderpad