Welcome to Molecule Data

What Molecule Data is and where to find everything in these docs.

Molecule Data is an analytics and ad-operations platform for Shopify brands. It connects your store and your ad channels, deduplicates and attributes your revenue, and gives you the tools to act on what you see — from real-time reporting to launching and building ads.

New to advertising? Start with Understanding Your Data. It explains, in plain language, why Meta's numbers never match your store's, what attribution is, and the one number — your break-even Net ROAS — that tells you whether an ad is making money.

What you can do

• Attribution dashboard — see Total Sales, Net Sales, Spend, ROAS, Net ROAS, CAC and more across all channels, with multiple attribution models, drill-downs by source, campaign, ad set, ad, and country — and manage ad status and budgets right from the table.

• Live Today — a real-time snapshot of today's performance with deep Meta and Google Ads drill-downs, including search keyword health.

• Insights — a daily summary and a feed of what changed across your ad accounts, updated every hour.

• Budget management — budget proposals judged on your real revenue and your own targets, applied to Meta and Google Ads with one click when you agree.

• Email reports — a daily snapshot, weekly and monthly review by email, for your team and for people without an account.

• AI Agent — ask questions about your own data in plain language and get answers, charts, and insights.

• Cohorts & LTV — cohort retention, lifetime value by acquisition channel, and CAC payback periods.

• Launchpad — bulk-launch Meta ads and Google Demand Gen and Performance Max ads from your creative library in minutes.

• BuilderPad — make ad creatives from a banner you have, a competitor's idea or your own brand, in every size you need.

• Competitors — monitor the Meta ads your competitors are running, updated daily.

Together these cover the whole loop — create, launch, measure, decide, act. See Running Your Ads.

Jump right in

https://docs.moleculedata.com/getting-startedhttps://docs.moleculedata.com/understanding-your-datahttps://docs.moleculedata.com/running-your-adshttps://docs.moleculedata.com/integrationshttps://docs.moleculedata.com/tracking-ad-channels/utm-tracking-basicshttps://docs.moleculedata.com/dashboardshttps://docs.moleculedata.com/launchpadhttps://docs.moleculedata.com/builderpad