> For the complete documentation index, see [llms.txt](https://docs.moleculedata.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.moleculedata.com/welcome.md).

# Welcome to Molecule Data

Molecule Data is an analytics and ad-operations platform for Shopify brands. It connects your store and your ad channels, deduplicates and attributes your revenue, and gives you the tools to act on what you see — from real-time reporting to launching and building ads.

## What you can do

* **Attribution dashboard** — see Total Sales, Net Sales, Spend, ROAS, CAC and more across all channels, with multiple attribution models, drill-downs by source, campaign, ad set, ad, and country — and manage ad status and budgets right from the table.
* **Live Today** — a real-time snapshot of today's performance with deep Meta and Google Ads drill-downs, including search keyword health.
* **AI Agent** — ask questions about your own data in plain language and get answers, charts, and insights.
* **Cohorts & LTV** — cohort retention, lifetime value by acquisition channel, and CAC payback periods.
* **Launchpad** — bulk-launch Meta ads from your creative library in minutes.
* **BuilderPad** — generate and resize ad creatives from a product URL or a reference banner.
* **Competitors** — monitor the Meta ads your competitors are running, updated daily.

## Jump right in

{% content-ref url="<https://docs.moleculedata.com/getting-started>" %}
<https://docs.moleculedata.com/getting-started>
{% endcontent-ref %}

{% content-ref url="<https://docs.moleculedata.com/integrations>" %}
<https://docs.moleculedata.com/integrations>
{% endcontent-ref %}

{% content-ref url="<https://docs.moleculedata.com/tracking-ad-channels/utm-tracking-basics>" %}
<https://docs.moleculedata.com/tracking-ad-channels/utm-tracking-basics>
{% endcontent-ref %}

{% content-ref url="<https://docs.moleculedata.com/dashboards>" %}
<https://docs.moleculedata.com/dashboards>
{% endcontent-ref %}

{% content-ref url="<https://docs.moleculedata.com/launchpad>" %}
<https://docs.moleculedata.com/launchpad>
{% endcontent-ref %}

{% content-ref url="<https://docs.moleculedata.com/builderpad>" %}
<https://docs.moleculedata.com/builderpad>
{% endcontent-ref %}