Tracking Google Adwords

Our automated reporting will not show accurate data without these changes. It is important to make these changes.

COPY THIS UTM PARAMETERS STRING

{lpurl}?utm_source=google&utm_medium=cpc&utm_campaign={campaignid}&utm_content={campaignid}|{adgroupid}|{creative}&utm_term={keyword}|{product_id}

Google Adwords makes it easier to implement the tracking template compared to Meta. You will only need to copy the tracking template above and paste it into the account settings and each campaign's settings optionally. All ads will be automatically prepopulated with the necessary values when the user clicks the ads. No necessary change needs to be made on the ad level.

IMPORTANT:

If you already have placed the UTM parameters on the ad level for any type of campaign, tracking templates in account and campaign level will not overwrite those, so it is important to remove any UTM parameters from actual ads.

Follow these steps to implement the tracking templates successfully:

1. Copy the tracking template above.

2. In the Google Adwords account, navigate to the top level of the account campaigns structure by clicking on the highlighted button in the Adwords interface.

3. Click the highlighted “Account settings” button on the left sidebar.

4. Find the “Tracking” section.

5. Paste the tracking template you copied from the first step.

6. Click “Save”.

Now let's do the same on each campaign:

1. Navigate to the campaign Settings section you want to update the tracking template and expand the menu by clicking on the “Additional settings” button.

2. Find the highlighted “Campaign URL options” sections and open them.

3. Paste the tracking template you have copied in the first part of this tutorial of the Google Adwords section.

4. Click “Save”.

IMPORTANT:

If you are running Youtube ads, those campaigns will not have the option to change the tracking template on the campaign level. You will have to paste the tracking template into the youtube video ads themselves.

1. In each ad, you need to click the “Edit” ad, find the highlighted place Ad URL options (advance), and paste the tracking template you copied from the first part of the Google Adwords tutorial.

2. Save each ad.

That's all. We are done integrating the tracking templates!

IMPORTANT:

If you are an advanced UTM parameters user, it might be crucial to keep your previous utm_source, utm_medium, and utm_campaign fields consistent with values you are using from the past. This is not a problem with Molecule Data.

You can change all of the values listed below to your liking:

• utm_source

• utm_medium

• utm_campaign

• utm_term

For example, the tracking template could look like this:

{lpurl}?utm_source=google&utm_medium=paid&utm_campaign={campaignid}&utm_content={campaignid}|{adgroupid}|{creative}&utm_term={keyword}|{product_id}

Or like this

{lpurl}?utm_source=adwords&utm_medium=paid&utm_campaign=my_campaign_name&utm_content={campaignid}|{adgroupid}|{creative}&utm_term={keyword}|{product_id}

And so on…

IMPORTANT:

It is recommended not to change the utm_content part. If you need it to be a specific value, it is possible to change it too. In that case, you would need to add &ref={campaignid}|{adgroupid}|{creative} it at the end of your full custom tracking template.

An example of such would look like this:

{lpurl}?utm_source=adwords&utm_medium=paid&utm_campaign=my_campaign_name&utm_content=xyz&utm_term={keyword}|{product_id}&ref={campaignid}|{adgroupid}|{creative}

It is important to stick with a certain consistent tracking template that has one or the other option and is placed in the correct field with the {creative} dynamic parameter. Only in such cases can we ensure consistent and accurate campaign / adset / ad performance tracking in the Molecule Data dashboard.

IMPORTANT:

If you had already used a tracking template before in all of your ads and a value of {creative} is in any of the UTM parameters fields, we can automatically map it in the reporting, so no changes or adjustments are needed. Please contact our support team if you have any questions about it.