Tracking Pinterest

Add the Molecule Data UTM parameters to your Pinterest ads.

COPY THIS UTM PARAMETERS STRING

?utm_campaign={campaignid}%7C{campaignname}&utm_medium=PaidSocial&utm_source=Pinterest&utm_content={campaignid}%7C{adgroupid}%7C{adid}

Pinterest replaces the values in curly brackets ({campaignid}, {campaignname}, {adgroupid}, {adid}) with the real campaign, ad group, and ad IDs when someone clicks your ad. Copy the string exactly as it is, and don't replace them yourself. %7C is the URL-encoded | separator.

In your Pinterest Ads Manager account:

1. Open Ads and select the ad you want to track, then click Edit.

2. In the Destination URL field, paste your full website URL followed by the UTM parameters string.

3. Publish your changes.

Repeat this for every new ad you create, or use Pinterest's bulk editor to update many ads at once.

If your website URL already contains a "?" sign, start the UTM parameters string with a "&" sign instead.

Instead of ?utm_campaign=, use &utm_campaign=.

Example:

https://yourwebsite.com?utm_campaign={campaignid}%7C{campaignname}&utm_medium=PaidSocial&utm_source=Pinterest&utm_content={campaignid}%7C{adgroupid}%7C{adid}

Pinterest can also add its own URL parameters automatically, from the ad account Settings or a campaign's URL tracking section. If that option is on, it may add a second set of utm_ values that clash with the Molecule Data string. Either turn it off, or open Parameter settings and enter the same values as the string above.