Tracking Email (Klaviyo)

To track your Klaviyo email campaigns in Molecule Data, you just need to follow a few steps.

1. Log into your Klaviyo account and click "Settings".

1. In the top navigation bar, click "Other".

1. Click "UTM tracking".

1. If you haven't enabled "Campaign" tracking, click the toggle to turn it on as in the example below. In the Campaign Value field select "Campaign name", and in the Flow Value field select "Flow message name".

That's it — you are ready to track your email performance in the Molecule Data dashboard.

You can adjust the values to your liking — you just need to make sure they match what you would like to see in the Campaign Value field.