> For the complete documentation index, see [llms.txt](https://docs.moleculedata.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.moleculedata.com/running-your-ads/from-idea-to-live-ad.md).

# From idea to live ad

From a product, a banner or a competitor's ad to a live Meta campaign — with no designer and no agency.

Making ads has always needed two things a small shop does not have: someone to design them, and someone patient enough to click through Ads Manager forty times. BuilderPad replaces the first and Launchpad replaces the second.

## 1. Set up your brand once

In **BuilderPad → Brand**, add your logo, colours and a few reference banners, and describe the rules your ads must always follow. Every creative made afterwards respects it, so what comes out looks like your shop and not like a template.

## 2. Make the creative

In [BuilderPad](https://docs.moleculedata.com/builderpad), pick the starting point that matches what you have:

| You have                                        | Use        | You get                                                    |
| ----------------------------------------------- | ---------- | ---------------------------------------------------------- |
| A banner you like, and a new product to promote | **Fill**   | The same banner, with the new product, its name and prices |
| A competitor's ad you wish were yours           | **Remake** | Their idea, rebuilt in your brand with your product        |
| A product, and you want a fresh look            | **Vary**   | New designs for the same brand and product                 |
| A finished design in one size                   | **Resize** | That design in every size your channels need               |

{% hint style="info" %}
Not sure what to make? Open [Competitors](https://docs.moleculedata.com/competitors) and look at which ads your competitors have kept running the longest. An ad that has survived for months is an ad that works. Remake starts from exactly those.
{% endhint %}

## 3. Pick your winners

Star the variants you like. They collect in **Selects**, your shortlist across all projects.

## 4. Send them to Launchpad

In Selects, click **Send to Launchpad** on a creative, or **Send all to Launchpad**. They are copied straight into the Launchpad creative library — nothing to download and upload again.

## 5. Launch in bulk

In [Launchpad](https://docs.moleculedata.com/launchpad), **Load creatives** turns each one into a row. Fill in the copy, pick the ad sets, and launch them all at once.

Two habits make this fast:

* **Save an Ad Copy template** with your usual primary text, headline, link and call to action, and mark it as default. Every new row starts pre-filled.
* **Put your Molecule UTM parameters in that template.** Every ad you launch is then tracked from its first click, and you never have to fix it afterwards on the [UTM Tracking page](https://docs.moleculedata.com/tracking-ad-channels/utm-tracking-page).

{% hint style="info" %}
Launchpad creates ads on **Meta (Facebook and Instagram)**. Creatives from BuilderPad can be downloaded from Selects for use on any other channel.
{% endhint %}

## What happens next

Give new ads time to gather real spend before you judge them, then continue with [Decide and act](https://docs.moleculedata.com/running-your-ads/decide-and-act).