From idea to live ad

From a product, a banner or a competitor's ad to a live Meta campaign — with no designer and no agency.

Making ads has always needed two things a small shop does not have: someone to design them, and someone patient enough to click through Ads Manager forty times. BuilderPad replaces the first and Launchpad replaces the second.

1. Set up your brand once

In BuilderPad → Brand, add your logo, colours and a few reference banners, and describe the rules your ads must always follow. Every creative made afterwards respects it, so what comes out looks like your shop and not like a template.

2. Make the creative

In BuilderPad, pick the starting point that matches what you have:

You have	Use	You get
A banner you like, and a new product to promote	Fill	The same banner, with the new product, its name and prices
A competitor's ad you wish were yours	Remake	Their idea, rebuilt in your brand with your product
A product, and you want a fresh look	Vary	New designs for the same brand and product
A finished design in one size	Resize	That design in every size your channels need

Not sure what to make? Open Competitors and look at which ads your competitors have kept running the longest. An ad that has survived for months is an ad that works. Remake starts from exactly those.

3. Pick your winners

Star the variants you like. They collect in Selects, your shortlist across all projects.

4. Send them to Launchpad

In Selects, click Send to Launchpad on a creative, or Send all to Launchpad. They are copied straight into the Launchpad creative library — nothing to download and upload again.

5. Launch in bulk

In Launchpad, Load creatives turns each one into a row. Fill in the copy, pick the ad sets, and launch them all at once.

Two habits make this fast:

• Save an Ad Copy template with your usual primary text, headline, link and call to action, and mark it as default. Every new row starts pre-filled.

• Put your Molecule UTM parameters in that template. Every ad you launch is then tracked from its first click, and you never have to fix it afterwards on the UTM Tracking page.

Launchpad creates ads on Meta (Facebook and Instagram). Creatives from BuilderPad can be downloaded from Selects for use on any other channel.

What happens next

Give new ads time to gather real spend before you judge them, then continue with Decide and act.