Running Your Ads

Make the creative, launch it, measure it honestly, decide, and act — without leaving Molecule Data.

Most analytics tools stop at the report. They tell you an ad is failing and leave you to go and fix it somewhere else — in a design tool, then in Ads Manager, then back in a spreadsheet.

Molecule Data covers the whole loop:

Step	What you do	Where
1. Create	Make ad creatives in every size your channels need, without a designer	BuilderPad
2. Launch	Send them to Meta and Google in bulk, with your copy and tracking filled in	Launchpad
3. Measure	See what each ad really earned, counted once, net of tax and returns	Dashboard, Creatives, Live Today
4. Decide	Ask what to do next, in plain language	AI Agent, Insights
5. Act	Pause, restart or re-budget, right from the report — or apply the budget changes Molecule proposes	Dashboard, Budget management

Then the winners tell you what to create next, and the loop starts again.

Why it matters that this is one product

• The numbers you decide on are the numbers you measured. The ad you pause is judged on your real Shopify revenue, not on what the platform claims for itself.

• Tracking travels with the ad. Keep your UTM parameters in your default Launchpad template and every ad you launch is measurable from its first click.

• Nothing is lost between tools. A creative made in BuilderPad is sent to Launchpad with one click, launched, and appears in your reports under its own name.

The two halves

From idea to live ad — steps 1 and 2: from a product or a competitor's ad to a live campaign.

Decide and act — steps 3 to 5: reading the reports, asking the AI Agent, and making the change.

Budget management — step 5 on autopilot, with you in charge: proposals judged on your targets, applied only when you say so.

New to reading ad performance? Start with Understanding Your Data — in particular your break-even Net ROAS, which every decision on these pages relies on.