> For the complete documentation index, see [llms.txt](https://docs.moleculedata.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.moleculedata.com/running-your-ads.md).

# Running Your Ads

Make the creative, launch it, measure it honestly, decide, and act — without leaving Molecule Data.

Most analytics tools stop at the report. They tell you an ad is failing and leave you to go and fix it somewhere else — in a design tool, then in Ads Manager, then back in a spreadsheet.

Molecule Data covers the whole loop:

| Step           | What you do                                                                                        | Where                                                                                                                                                                                               |
| -------------- | -------------------------------------------------------------------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **1. Create**  | Make ad creatives in every size your channels need, without a designer                             | [BuilderPad](https://docs.moleculedata.com/builderpad)                                                                                                                                              |
| **2. Launch**  | Send them to Meta and Google in bulk, with your copy and tracking filled in                        | [Launchpad](https://docs.moleculedata.com/launchpad)                                                                                                                                                |
| **3. Measure** | See what each ad really earned, counted once, net of tax and returns                               | [Dashboard](https://docs.moleculedata.com/dashboards/dashboard), [Creatives](https://docs.moleculedata.com/dashboards/creatives), [Live Today](https://docs.moleculedata.com/dashboards/live-today) |
| **4. Decide**  | Ask what to do next, in plain language                                                             | [AI Agent](https://docs.moleculedata.com/ai-agent), [Control Room](https://docs.moleculedata.com/dashboards/insights)                                                                               |
| **5. Act**     | Pause, restart or re-budget, right from the report — or apply the budget changes Molecule proposes | [Dashboard](https://docs.moleculedata.com/dashboards/dashboard), [Budget management](https://docs.moleculedata.com/running-your-ads/budget-management)                                              |

Then the winners tell you what to create next, and the loop starts again.

## Why it matters that this is one product

* **The numbers you decide on are the numbers you measured.** The ad you pause is judged on your real Shopify revenue, not on what the platform claims for itself.
* **Tracking travels with the ad.** Keep your UTM parameters in your default Launchpad template and every ad you launch is measurable from its first click.
* **Nothing is lost between tools.** A creative made in BuilderPad is sent to Launchpad with one click, launched, and appears in your reports under its own name.

## The two halves

[**From idea to live ad**](https://docs.moleculedata.com/running-your-ads/from-idea-to-live-ad) — steps 1 and 2: from a product or a competitor's ad to a live campaign.

[**Decide and act**](https://docs.moleculedata.com/running-your-ads/decide-and-act) — steps 3 to 5: reading the reports, asking the AI Agent, and making the change.

[**Budget management**](https://docs.moleculedata.com/running-your-ads/budget-management) — step 5 on autopilot, with you in charge: proposals judged on your targets, applied only when you say so.

{% hint style="info" %}
New to reading ad performance? Start with [Understanding Your Data](https://docs.moleculedata.com/understanding-your-data) — in particular your break-even Net ROAS, which every decision on these pages relies on.
{% endhint %}