> For the complete documentation index, see [llms.txt](https://docs.moleculedata.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.moleculedata.com/launchpad.md).

# Launchpad

Bulk-launch Meta ads from your creative library in minutes.

**Launchpad** turns launching Meta ads from a click-through chore into a spreadsheet-style bulk operation: load creatives, fill in the copy, pick the ad sets, and launch dozens of ads in one go.

{% hint style="info" %}
Launchpad currently supports **Meta (Facebook & Instagram)**. Launched ads are created directly in your ad account and set to Active.
{% endhint %}

## Connect and pick targets

1. Click **Connect** to grant Launchpad permission to create and manage ads for your Pages and ad accounts (Facebook Login for Business). You can disconnect at any time.
2. Choose your **Ad account**, **Default Page**, and **Default Instagram** identity — these pre-fill every new row.

## Build your launch

**Load creatives** opens your creative library — select existing assets or **upload** new images and videos, and each selected creative becomes a row in the launch table.

Each row is one ad (or several — see below) with columns for **Creative, Ad name, Page, Instagram, Ad set, Primary text, Headline, Description, Link, CTA, and UTM parameters**. Selecting multiple ad sets on a row creates one ad per ad set.

* **Bulk edit** — select rows and edit any field across all of them: **Set value** applies one value everywhere; **Find & replace** rewrites matching text with a per-row preview before saving.
* **Templates** — save your standard copy as **Ad Copy templates** (see below) and apply one to all or selected rows, field by field.

## Ad types: Single, Multi and Optimized

Every row carries a type chip in the last column — **Single**, **Multi** or **Optimized**. It decides what Meta builds from that row. Switching type keeps your copy; only the media handling changes.

| Type                 | What Meta builds                                                                                                                                   | Use it when                                                                                                          |
| -------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------- | -------------------------------------------------------------------------------------------------------------------- |
| **Single**           | One image or video, with your copy.                                                                                                                | The everyday ad — still the right choice for most launches.                                                          |
| **Multi** (flexible) | One ad carrying the same creative in several sizes, with you deciding which size goes to which placement.                                          | You have the ad cut to different aspect ratios and want Feed, Stories/Reels and in-stream each to get the right one. |
| **Optimized**        | One ad holding a pool of up to 10 images and videos. Meta mixes them with your copy and shows each person the combination it expects to work best. | You want to test several genuinely different creatives inside a single ad, instead of launching one ad each.         |

### Copy variations — on all three types

Every text field — **Primary text**, **Headline** and **Description** — has a **+ Add variation** link. Add up to **5 variations per field**. Meta rotates them against your media and settles on the combinations that perform.

Leave one value in a field and the ad behaves exactly as it always did: variations are additive, never required.

### Multi: which size goes where

On a Multi row each media tile gets a **ratio** dropdown — 1:1, 4:5, 9:16, 16:9 or 1.91:1. Launchpad sends each ratio to the placements that actually need that shape (square and 4:5 to the feeds, 9:16 to Stories and Reels, 16:9 to in-stream and search), and any placement you haven't supplied falls back to your first media.

That mapping is what keeps Ads Manager from flagging *"Your ad may not deliver to this placement"* — the warning you get when one shape is pushed everywhere.

### Optimized: media groups

On an Optimized row each tile also has a group dropdown, set to **No group** by default.

Pick **+ New group** for two or more tiles that are *the same design in different sizes* — a 1:1 and a 9:16 cut of one ad, say. Meta then treats them as a single creative available in several sizes rather than as separate options to test against each other, and shows them in Ads Manager as a media group. Tiles you leave ungrouped stay separate creatives, and a group with only one tile is ignored.

{% hint style="info" %}
Grouping only ever happens when you ask for it — nothing is bundled automatically. If a grouped ad looks wrong in the Ads Manager preview, set its tiles back to **No group** and relaunch; the ad is identical apart from the grouping.
{% endhint %}

### Which ad sets a row can accept

Ad sets that cannot take a row are greyed out in its **Ad set** picker. In practice there is one rule: an ad set you created in Ads Manager as a **Dynamic creative** ad set accepts **Optimized** rows only. Every other ad set works with all three types.

## Ad Copy templates

The **Ad Copy** tab manages reusable copy templates — name, primary text, headline, description, CTA, link, display link, and UTM parameters. Mark one as **default** and every new launch row starts pre-filled. Duplicate a template to iterate on variants.

Templates carry **variations** too: primary text, headline and description each take up to 5 entries via **+ Add variation**. Applying such a template to a row fills in all of them at once, so a full multi-variation ad is one click.

## Creative Enhancements

The **Enhancements** tab controls Meta's creative enhancement features per format (Image, Video, Carousel, Collection, Catalog Carousel, Flexible Ads). Whatever you enable here is applied to every ad you launch.

## Drafts

**Save draft** stores the whole launch table to come back to later — including each row's type, its media pool and groups, and every copy variation — and unsaved work is auto-restored if you navigate away. The **Drafts** tab lists saved drafts with their ad account and ad count.

## Launch and monitor

When every row is complete, hit **Launch N ads** and confirm. The **Launched Ads** tab tracks every launch with statuses **Queued → Processing → Live** (or **Partial / Failed / Stopping / Stopped**).

The launch detail page updates automatically while ads are being created, showing each ad's stage (uploading creative, processing video, publishing…) and any per-ad error from Meta. From there you can:

* **Stop launch** — halts after the current ad; ads already created stay live on Meta.
* **Retry failed rows** — re-launches only the ads that failed, as a follow-up launch.

## Creative library

The **Creatives** tab is your asset library: upload images and videos, see each asset's dimensions, size, and whether it has been launched yet, and delete what you no longer need.