Launchpad
Bulk-launch Meta ads from your creative library in minutes.
Launchpad turns launching Meta ads from a click-through chore into a spreadsheet-style bulk operation: load creatives, fill in the copy, pick the ad sets, and launch dozens of ads in one go.
Connect and pick targets
Click Connect to grant Launchpad permission to create and manage ads for your Pages and ad accounts (Facebook Login for Business). You can disconnect at any time.
Choose your Ad account, Default Page, and Default Instagram identity — these pre-fill every new row.
Build your launch
Load creatives opens your creative library — select existing assets or upload new images and videos, and each selected creative becomes a row in the launch table.
Each row is one ad (or several — see below) with columns for Creative, Ad name, Page, Instagram, Ad set, Primary text, Headline, Description, Link, CTA, and UTM parameters. Selecting multiple ad sets on a row creates one ad per ad set.
Bulk edit — select rows and edit any field across all of them: Set value applies one value everywhere; Find & replace rewrites matching text with a per-row preview before saving.
Templates — save your standard copy as Ad Copy templates (see below) and apply one to all or selected rows, field by field.
Ad types: Single, Multi and Optimized
Every row carries a type chip in the last column — Single, Multi or Optimized. It decides what Meta builds from that row. Switching type keeps your copy; only the media handling changes.
Single
One image or video, with your copy.
The everyday ad — still the right choice for most launches.
Multi (flexible)
One ad carrying the same creative in several sizes, with you deciding which size goes to which placement.
You have the ad cut to different aspect ratios and want Feed, Stories/Reels and in-stream each to get the right one.
Optimized
One ad holding a pool of up to 10 images and videos. Meta mixes them with your copy and shows each person the combination it expects to work best.
You want to test several genuinely different creatives inside a single ad, instead of launching one ad each.
Copy variations — on all three types
Every text field — Primary text, Headline and Description — has a + Add variation link. Add up to 5 variations per field. Meta rotates them against your media and settles on the combinations that perform.
Leave one value in a field and the ad behaves exactly as it always did: variations are additive, never required.
Multi: which size goes where
On a Multi row each media tile gets a ratio dropdown — 1:1, 4:5, 9:16, 16:9 or 1.91:1. Launchpad sends each ratio to the placements that actually need that shape (square and 4:5 to the feeds, 9:16 to Stories and Reels, 16:9 to in-stream and search), and any placement you haven't supplied falls back to your first media.
That mapping is what keeps Ads Manager from flagging "Your ad may not deliver to this placement" — the warning you get when one shape is pushed everywhere.
Optimized: media groups
On an Optimized row each tile also has a group dropdown, set to No group by default.
Pick + New group for two or more tiles that are the same design in different sizes — a 1:1 and a 9:16 cut of one ad, say. Meta then treats them as a single creative available in several sizes rather than as separate options to test against each other, and shows them in Ads Manager as a media group. Tiles you leave ungrouped stay separate creatives, and a group with only one tile is ignored.
Which ad sets a row can accept
Ad sets that cannot take a row are greyed out in its Ad set picker. In practice there is one rule: an ad set you created in Ads Manager as a Dynamic creative ad set accepts Optimized rows only. Every other ad set works with all three types.
Ad Copy templates
The Ad Copy tab manages reusable copy templates — name, primary text, headline, description, CTA, link, display link, and UTM parameters. Mark one as default and every new launch row starts pre-filled. Duplicate a template to iterate on variants.
Templates carry variations too: primary text, headline and description each take up to 5 entries via + Add variation. Applying such a template to a row fills in all of them at once, so a full multi-variation ad is one click.
Creative Enhancements
The Enhancements tab controls Meta's creative enhancement features per format (Image, Video, Carousel, Collection, Catalog Carousel, Flexible Ads). Whatever you enable here is applied to every ad you launch.
Drafts
Save draft stores the whole launch table to come back to later — including each row's type, its media pool and groups, and every copy variation — and unsaved work is auto-restored if you navigate away. The Drafts tab lists saved drafts with their ad account and ad count.
Launch and monitor
When every row is complete, hit Launch N ads and confirm. The Launched Ads tab tracks every launch with statuses Queued → Processing → Live (or Partial / Failed / Stopping / Stopped).
The launch detail page updates automatically while ads are being created, showing each ad's stage (uploading creative, processing video, publishing…) and any per-ad error from Meta. From there you can:
Stop launch — halts after the current ad; ads already created stay live on Meta.
Retry failed rows — re-launches only the ads that failed, as a follow-up launch.
Creative library
The Creatives tab is your asset library: upload images and videos, see each asset's dimensions, size, and whether it has been launched yet, and delete what you no longer need.