Products

Revenue, profit, and return rate for every product and variant.

The Products report breaks your store's performance down to the product-variant level for any date range.

For each SKU you see the product and variant name, image, available quantity, ordered quantity, refunded quantity, return rate, product revenue, share of total revenue, and profit.

Products without an assigned SKU in Shopify do not appear in this report. Add SKU values on the product listing pages in your Shopify admin — see the FAQ.

The Products report is available on premium plans.