Live Today
Real-time performance for today, with deep Meta and Google Ads drill-downs.
Live Today shows what is happening right now — it reads live data from your ad platforms, your store, and GA4 rather than the nightly-synced warehouse, so it's always current.
Overview
Toolbar: switch between local timezone and UTC, pick the reporting currency, and refresh on demand.
Metric cards: Total Sales, Net Sales, Orders, Sessions, Spend, Clicks, Impressions, ROAS, Net ROAS, Conversion Rate, AOV, Net AOV, CPO, CPC, CPM.
Per-channel sections show Spend, Clicks, Impressions, CPC, CPM, Channel conversion, CPO, Channel conversion value, Channel ROAS for each connected channel. The Facebook and Google sections expand inline with spend-by-hour, top ad sets/ads, demographics, and placements.
Meta breakdown
A dedicated drill-down page for Meta (also linked in the sidebar). Pick any date range up to 90 days and compare against the previous period:
Headline tiles with week-over-week deltas: Spend, Link clicks, Purchases, Purchase CPA, Conv. value, ROAS, Click CVR.
An hourly spend chart.
Tabs: Ad sets, Ads, Demographics (by age and gender), and Placements (with spend share).
Google Ads breakdown
The Google drill-down covers four tabs:
Search & Display — spend/conversions/ROAS tiles, spend by hour, top campaigns, ad groups, keywords, demographics, and placements.
Performance Max — campaign performance plus performance by channel and placement breakdowns that Google's own UI makes hard to see.
Keywords — every keyword with impressions, clicks, CTR, average CPC, spend, conversions, CPA and ROAS, plus a Health assessment per keyword: Wasted, Low QS, Losing to rank, Underbid, Low CTR, or Healthy. Filter pills show All / Struggling / Paused / Top spenders, and you can pause or activate keywords directly from the table.
Search — actual search terms for Search & AI Max campaigns (with cost and ROAS), and search demand themes for Performance Max.