Dashboard

The attribution dashboard — metrics, attribution models, drill-down tables, and in-table ad management.

The Dashboard is the heart of Molecule Data: your store revenue and ad performance in one place, deduplicated and attributed.

Filters

• Date range with presets (Today, Yesterday, This week, Last 7 / 28 / 30 / 90 days, This month, Last month, This year, or Custom), plus a Compare toggle for a comparison range (Previous Period or Previous Year).

• Attribution method — choose how conversions are credited to touchpoints. Models combine three choices:

  • First touch / Last touch / U-shape — credit the first touchpoint, the last one, or split credit between first and last.

  • Direct / Non-direct — whether direct visits can receive credit.

  • Non-SEO variants — additionally exclude organic search touchpoints.

• Filter panel — narrow everything on the page by Sources, Campaigns, Ad set names, Ad set IDs, Ad names, and Ad IDs.

Overview

A strip of metric cards, each with the current value, comparison value, change, and a sparkline. Click Customize to hide, show, and reorder the cards — your layout is saved.

Available metrics include: Total Sales, Net Sales, Spend, ROAS, Net ROAS, Clicks, Impressions, Conversion Rate, First Time Sales, Total AOV, Net AOV, First Time AOV, Total Orders, First Time Customers, First Time ROAS, CAC, CPO, CPC, CPM, Channel ROAS, Channel Conversions, Channel Conversions Value.

ROAS is Shopify's actual revenue attributed to marketing spend. Channel ROAS is what the ad platform itself reports — it is not deduplicated and serves only as an indication of performance on that specific channel.

Drill-down tables

Tabs break performance down by Sources, Campaigns, Ad Sets, Ads, and Countries. Each table supports:

• Global search, sorting, and per-column filters.

• Export CSV.

• Customise Columns — build and save your own column sets, and set one as default.

• A 7-day Trend sparkline column (Campaigns and Ad Sets).

• An ad preview column (Ads tab).

Manage ads without leaving the dashboard

Straight from the table you can:

• Turn ads, ad sets, and campaigns on or off — the change is written back to the ad platform.

• Update budgets — set the daily or lifetime budget on campaigns and ad sets.

Charts

Below the tables: Spend by Source, Sales Trend, ROAS (blended and first-time), Clicks by Source, and a Custom Chart where you pick any measure — each switchable between Day, Week, and Month granularity.