Creatives

See which Meta creatives perform — and which ones are fatiguing.

The Creatives page ranks every Meta creative that spent money in the selected window (7, 14, or 28 days) so you can double down on winners and refresh what's tired.

At a glance

Four tiles summarize the period:

• Creatives running — how many are live, and how many are new this period.

• Avg hook rate — with the change versus the prior period.

• Top format — the best-performing format with its ROAS and CTR.

• Fatigue alerts — creatives showing signs of wear.

Creative performance

Filter by format (All / Video / Static / Carousel) and browse the card grid. Each card shows the creative's thumbnail, format badge, a fatigue indicator, its hook rate, age in days, and its ROAS, CTR, and Sales — blending Meta's reported numbers with Molecule Data's attributed metrics.

The Creatives page reads Meta data directly, so it works even without an active subscription — a good first taste of the platform.