> For the complete documentation index, see [llms.txt](https://docs.moleculedata.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.moleculedata.com/dashboards/creatives.md).

# Creatives

See which Meta creatives perform — and which ones are fatiguing.

The **Creatives** page ranks every Meta creative that spent money in the selected window (**7, 14, or 28 days**) so you can double down on winners and refresh what's tired.

Every ad wears out: the same people see it too often and stop responding. This page is where you catch that early — and a fatigued creative is your cue to make a new one in [BuilderPad](https://docs.moleculedata.com/builderpad) and launch it through [Launchpad](https://docs.moleculedata.com/launchpad). See [From idea to live ad](https://docs.moleculedata.com/running-your-ads/from-idea-to-live-ad).

## At a glance

Four tiles summarize the period:

* **Creatives running** — how many are live, and how many are new this period.
* **Avg hook rate** — with the change versus the prior period.
* **Top format** — the best-performing format with its ROAS and CTR.
* **Fatigue alerts** — creatives showing signs of wear.

## Creative performance

Filter by format (**All / Video / Static / Carousel**) and browse the card grid. Each card shows the creative's thumbnail, format badge, a **fatigue indicator**, its hook rate, age in days, and its **ROAS**, **CTR**, and **Sales** — blending Meta's reported numbers with Molecule Data's attributed metrics.

{% hint style="info" %}
The Creatives page reads Meta data directly, so it works even without an active subscription — a good first taste of the platform.
{% endhint %}